Participation rates for school picture day have been declining, and we've been hearing about it from photographers across our network.
We wanted to share something worth your time: our friends at GotPhoto are hosting a free live session on August 6 at 2pm ET called Why Parents Aren't Buying School Pictures (and How to Fix It). It's not a sales pitch, it's a real breakdown of the psychology behind how parents decide to buy and what's actually changed in their expectations.
They'll cover multi-pose vs. single pose, mobile gallery experience, automated follow-up, and what photographers are doing right now to recover participation. 60 minutes, live Q&A at the end.
Worth an hour before fall season hits!
